AJ Tolentino is a multi-faceted digital marketing with his main focus being on creative direction, content production and brand growth. His work spans across multiple indsutries in all social first mediums. He has produced & directed hundreds of multi-media pieces ranging from full scale national marketing campaigns to one-off passion projects. And is best known for using digital media to elevate brand & client narratives in an effective & efficient manner.

He started his career at Taco Bell, learning from one of the most revolutionary, exclusive social teams, allowing him to hone his creative & production skills that were presented to Taco Bell’s loyal base of 1.3MM followers & die hard customers.

At Halo Top, he continued to further refine his creative while developing a deep respect for content analytics. These data insights dictated direction for the largest PR & social campaigns – Halo Top x The Bachelor and Halo Top x Colour Pop. Garnering millions of TV hits & ~800,000 views across social, respectively.

Currently, AJ owns Archer Agency and previous held the title of Creative Director for Reason To Smile & Only Smoke FIRE. AJ has served as an integral part of both brands from inception to launch new products, lead marketing campaigns & capture event content. Specifically for FIRE, he helped lead the brands efforts as the world’s first luxury, designer smoking lifestyle brand while working with the music industries finest from Lil Wayne, YG, Roddy Ricch & more.

He currently resides in Los Angeles and spends his time finding inspiration in everyday life, flowing through yoga or developing a new recipe to share.